Export
Australian Made, Australian Grown Export Projects
The Australian Made, Australian Grown brand is becoming a familiar face on the world stage. Thousands of products carrying the logo are sold around the world and it is now getting an even stronger presence in the global market place with a part Government funded export project promoting the symbol in selected markets.
The announcement of a $2.7 million federal government export grant, matched dollar for dollar by AMAG was welcomed in 2007. The three year grant is assisting the Campaign in continuing promotions in the US, as well as expanding these promotions to markets such as China/Hong Kong, Canada, the Middle East, South East Asia and the UK.
The stylised kangaroo has been hopping from one major event to another over the course of the Export Project, helping Australian businesses promote their products and produce. The emphatic displays of the logo at a broad spectrum of events have assisted consumers from Dubai to Hong Kong identify authentic Australian goods - and our research shows that the logo has proven to be an effective export tool.
AMAG, together with AUNEW Group, recently published the Directory of Australian made products in China 2010. It's the first ever bilingual directory and will greatly assist Chinese consumers locate Australian products currently available in China.
More information about new promotions is advised to licensees through regular updates and emails.
Past Events
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26/01/2011 - 01/03/2011
Rice Epicurean Markets Retail Promotion
Houston
AMAG was the exclusive sponsor of a retail promotion which took place from 26 Jan - 1 Mar at five of the REM superstores and coincided with the G’Day USA program. About 100 product items (SKUs) were featured during the 5 week long promotion, with many brands new to the region.
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22/11/2010 - 25/11/2010
Big 5 Show 2010
Dubai
The BIG 5 Show, to be held from 22-25 Nov, is the region's largest building and construction exhibition in the Middle East bringing almost 3,000 exhibitors from 53 countries together to tap into major business opportunities.
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10/11/2010 - 12/11/2010
Cosmoprof Asia Show 2010
Hong Kong
Cosmoprof is recognised as the premier tradeshow for the beauty, health and well-being sectors in Asia and this year marks its 15th anniversary. It will be held from 10-12 Nov in Hong Kong.
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08/11/2010 - 11/11/2010
INDEX Interior Design Show 2010
Dubai
INDEX, to be held from 8 – 11 Nov, is the Middle East’s largest interiors, furniture, design, lighting and bathrooms/fittings trade show, now celebrating its 20th anniversary.
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21/10/2010 - 03/11/2010
NTUC FairPrice in-store promotion
Singapore
Singapore's NTUC FairPrice stores present A Taste of Australia, a promotion of Australian products across 98 stores.
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15/09/2010 - 18/09/2010
China International Small & Medium Enterprises Fair (CISMEF) 2010
Guangzhou, China
Now in its 7th year, the China International Small and Medium Enterprises Fair (CISMEF), held from 15-18 July in South China, is the largest event of its kind in China.
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06/09/2010 - 17/09/2010
G’Day UK 2010
London
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02/09/2010 - 05/09/2010
Pet Fair Asia 2010
Shanghai
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21/07/2010 - 23/07/2010
International Children Baby Maternity Products Expo 2010
Shanghai
The 10th Shanghai International Children-Baby-Maternity Products Show was held from 21-23 July.
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01/05/2010 - 31/10/2010
World Expo Shanghai 2010 Events
Shanghai
The largest world expo ever held will showcase Australian products and produce at the Australia pavilion.
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20/04/2010 - 23/04/2010
Food Hotel Asia 2010
Singapore
The show attracted over 50,000 visitors including 2,545 exhibitors from 63 countries and regions across the globe. AMAG participated for the first time with several licensees.
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26/02/2010 - 18/03/2010
ParknShop Retail Promotion 2010
Hong Kong
AMAG sponsored a retail promotion highlighting some 507 existing products and 347 new products from Australia.
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21/02/2010 - 24/02/2010
Gulfood Show 2010
Dubai
Gulfood is one of the world’s largest food, drink, food service and hospitality exhibition. The Australian pavilion was subsidised by AMAG and branded with the logo.
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25/01/2010 - 28/01/2010
Arab Health Show 2010
Dubai
Arab Health is the region's premier healthcare event for the Middle East. Seven licensees participated with support from AMAG. The logo was used at the Australian pavilion.
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17/01/2010 - 19/01/2010
Winter Fancy Food Show 2010
San Francisco
AMAG coordinated the Australian presence at the show and designed the pavilion which featured the AMAG logo. Five licensees received financial support to participate.
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15/01/2010 - 28/01/2010
The Food Emporium Retail Promotion 2010
New York
A food promotion at the premier New York supermarket chain The Food Emporium was exclusively sponsored by AMAG for the second year.
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23/11/2009 - 26/11/2009
Big 5 Show 2009
Dubai
The Australian pavilion was branded with the logo and eight licensees received financial assistance to participate in the show.
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11/11/2009 - 13/11/2009
Cosmoprof Asia Show 2009
Hong Kong
Cosmoprof Asia is the largest trade show in Asia for the beauty and natural health sectors 14 licensees received financial and marketing support from AMAG to participate.
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24/06/2009 - 30/06/2009
G’Day UK 2009
AMAG was a support sponsor of the promotion with the logo displayed at the CEO Forum, G’Day UK website and 26 Booths stores in the north of England.
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04/06/2009 - 06/06/2009
Tree of Life show 2009
Dallas
AMAG supported four licensees at the Tree of Life show for wholesalers in Texas from 4-6 in June (ToL is a major distributor in the US).
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16/05/2009 - 19/05/2009
National Restaurant Association Show 2009
Chicago
AMAG supported the participation of 6 licensees at the National Restaurant Association Show. Austrade managed a virtual display of products on behalf of AMAG.
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12/05/2009 - 12/05/2009
Discover Australia Consumer Showcase 2009
Toronto
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06/05/2009 - 09/05/2009
HOFEX 2009
Hong Kong
HOFEX is one of the largest food exhibitions in Asia and AMAG supported six licensees to participate in the show. All reported positive outcomes from their presence at the show.
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18/04/2009 - 22/04/2009
Tianjin Trade Fair 2009
China
AMAG was a sponsor with the logo incorporated into the Australian pavilion. Nine companies participated in the fair, showcasing food, wine, and pharmaceutical products.
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01/01/2009 - 31/01/2009
Gulfood Show 2009
The Gulfood Show is the largest food industry event in the Middle East. AMAG provided financial support to eight licensees.
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01/01/2009 - 31/01/2009
G'Day USA 2009
As part of the month long celebration of all things Australian , AMAG was again heavily involved in promotions of Australian products and produce in selected specialist food and beverage retail stores as well as the major winter Fancy Food Show held in San Francisco.
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23/11/2008 - 27/11/2008
Big 5 Show 2008
Dubai
The Big 5 Show is the largest show for the building and construction industry. Licensees such as Bluescope Steel, Adis Automatic Doors and Pioneer Water Tanks were among the Australian contingent at Big 5.
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12/11/2008 - 14/11/2008
Cosmoprof Asia Show 2008
Cosmoprof Asia is the leading beauty and wellness trade event in Asia. AMAG offered a financial and marketing package to 17 licensees.
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01/10/2008 - 01/10/2008
Whole Foods Retail Promotion 2008
A wide range of licensee products were promoted in US food retail chain Whole Foods during October 2008. This promotion was fully funded by AMAG.
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01/09/2008 - 01/09/2008
Regional Heroes Program - Wine Promotion 2008
Canada
Australian Wines were promoted in Canadian restaurants to encourage Canadians to get a taste of Australia. The promotion took place in restaurants in Toronto and also included tastings.
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01/05/2008 - 01/05/2008
National Restaurant Association Show 2009
AMAG branded the Australian pavilion at the National Restaurant Association Show. The pavilion used the famous green and gold logo to identify exhibitors as Australian.
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01/01/2008 - 31/01/2008
G'Day USA 2008
Australia Week is now arguably the largest foreign country promotion held annually in the United States and the Australian Made, Australian Grown Campaign was once again actively involved.
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01/07/2007 - 12/09/2007
Bangkok 2007
Australian products are recognised in Thailand for their high quality and trustworthiness. AMAG’s campaign in Bangkok focused on four major upmarket shopping centres.
For more information about AMAG's export promotions and how to participate, please contact Export Manager Ranjit Singh via email Ranjit.singh@australianmade.com.au
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Australian Made Media (AMM) is a new information rich, low cost, integrated communications platform exclusively for products that carry the Australian Made, Australian Grown logo. It combines the rational product sell of infomercial media with the emotional hook of brand communication.
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